Our smart, empathetic products let parent’s intuition take over. Equipment for the naturally equipped. At our heart, we’re a design company and we know that good design is long lasting, so circularity simply is the essence of our product circularity pillar. By reimagining product lifecycles and integrating cutting-edge materials, we can transform how parenting essentials are designed, manufactured, and experienced.
A prime example is our award-winning Twist & Click Nappy Bin, which combines practicality with environmental responsibility. With a 100% recycled and recyclable refill chassis and over 50% sugarcane-based film, it reflects our commitment to innovation.
And, we’ve reduced material usage by 13% in its development, showing how smart design can drive environmental benefits.
We are already reusing and recycling plastic waste in our factories, but we know we have so much further to go.
Our Goal
Investing in circular product design and resource conservation to support future generations.
-
Product Design
Achieve preferred materials across all products by 2030, ensuring all materials are responsibly sourced. Preferred materials for products are fibres or raw materials that are environmentally and socially better than conventional products.
-
Lifecycle Impact
Reduce material usage by 20% across product lines by 2030 to conserve resources.
-
Circular Models
Launch a comprehensive circularity program by 2025, extending product lifespans and ensuring reuse or recycling options.
Product Design
- During 2024 we’ve developed our materials guidelines for products and packaging, so we can get clarity on our position on plastics and alternative materials. And while we are already using some preferred materials (alternative and less impactful) across some of our product ranges, in 2025 we will launch our first product aligned with new our approach.
- In 2025, we aim to complete the elimination of single-use packaging materials.
- By 2026, we aim to have identified and created a roadmap to remove all single-use plastics from our products.
- By 2028, we will increase the use of recycled content and alternative materials in our products by 50%.
Lifecycle Impact
- During 2025 we will measure and assess the impact of our products across each category and identify opportunities to reduce impacts across the entire lifecycle.
- We will deliver the 20% material reduction through product optimisation starting from the development cycle. This will be supported through the completion of product lifecycle assessments with the findings used to build our resource conservation roadmap for delivery from 2025.
- We are identifying opportunities to reduce the energy usage of our products across the Tommee Tippee portfolio by 2030.
Circular Models
- In 2024, we undertook research in partnership with Leeds University to identify best practice around delivering circular business models in the baby industry and by 2025 we intend to implement a framework to deliver our own Circularity Program.
- From 2025, we will start to offer spare parts and accessories that that extend the life of our products.
