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Breastfeeding

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The Do's & Don'ts of Breastfeeding

Breastfeeding can be a powerful bonding experience and a brilliant source of nutrition for your baby. It also benefits parents, too. Supporting postpartum recovery, helping to regulate hormones, and encouraging calm.  

We understand the highs, lows and in-betweens of every feeding journey, and we know that every parent’s experience looks a little different. You know your baby best, so don’t forget to trust your intuition. With the right tools, tips and trusted guidance, you’ll be well-equipped to make breastfeeding work for you (and your baby).   

In this post, we’ll walk you through the key do’s and don’ts of breastfeeding. We’ll cover the practical tips that can help, and some common pitfalls to avoid.  

The do's of breastfeeding 

Here are some things you can do to help make breastfeeding feel more manageable and more comfortable for both of you. 

Do prioritise comfort 

Breastfeeding isn’t a one-size-fits-all experience and your comfort matters. 

Finding a breastfeeding position that works for you and your baby can make all the difference.  

Whether it’s side-lying, cradle hold, or using a cushion for extra support, take the time to try different options until it feels right. Your body’s doing a big job, so don’t be shy about shifting, stretching or propping yourself up. A calm, comfy parent helps create a calm, contented feed. 

Do establish a routine

While feeding on demand works well in the early days, gently building a routine can help bring some structure to your day. Tune in to your baby’s natural rhythms and hunger cues and use them as a guide.  

A flexible routine can support your breast milk supply, help your baby feel more settled, and give you a clearer sense of what to expect. 

Do stay hydrated and nourished

Your body needs extra fuel to produce breast milk, so staying well-fed and properly hydrated is key. Keep a glass of water handy during feeds and aim to eat little and often, focusing on simple, balanced meals and snacks that keep your energy up.  

The don'ts of breastfeeding 

Just as important as what to do is knowing what to avoid when breastfeeding. Here are a few common pitfalls. 

Don't ignore breastfeeding discomfort 

Some tenderness is normal in the early days, but ongoing pain when breastfeeding is a sign something’s not quite right.  

Cracked, sore nipples, sharp pain during latching, or a baby who seems unsettled while breastfeeding can all be caused by latching or positioning issues.  

Try adjusting how you and your baby are positioned and use nipple cream for relief. 

If breastfeeding continues to hurt, don’t just push through it, speak to a midwife, health visitor or lactation consultant.  

Don't stress over milk supply 

It’s completely normal for your breast milk supply to change over time, and stressing about it can sometimes make things feel even harder.  

Worry, lack of sleep, or not looking after yourself can all impact how much breast milk you produce. Try to rest where you can (easier said than done, we know), stay hydrated, and make time to eat well.  

Skin-to-skin contact and regular breastfeeding or expressing can all help support supply too.  

Don't hesitate to seek support 

If you’re ever unsure and feel like you need support with breastfeeding, don’t hesitate to speak to other parents, your midwife, health visitor or an expert lactation consultant for reassurance and guidance. 

Remember, breastfeeding is very personal, and no two feeding journeys are the same. No matter what your feeding routine looks like, we’re here to support you and your baby with expertly designed breast pumps and breastfeeding accessories.  

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